Hi! Car Hire
Streamlining rental booking flows through user research, usability testing, and custom interface design to eliminate user confusion and increase conversions.
View ProjectWelcome! I am a UX/Product Designer with a 20-year background in IT delivery and software project management. I bridge the gap between user-centered design, cross-functional collaboration, and technical feasibility.
Streamlining rental booking flows through user research, usability testing, and custom interface design to eliminate user confusion and increase conversions.
View ProjectDesigning an approachable and trustworthy responsive banking interface utilising rigorous UI fundamentals, and accessibility guided design.
View ProjectEnd-to-end conceptualisation, design, and deployment of a cloud-hosted productivity tool featuring custom calendar layout and AI-powered travel research.
View ProjectA selection of diverse designs, including business process modeling, brand logo design, and 3D product visualisations of hardware designs.
View DesignsConducting remote usability tests, designing and structuring interview scripts, and designing unbiased survey methodologies to validate design choices.
Crafting accessible (WCAG AA+ compliant), highly responsive design systems and layouts across Mobile, Tablet, and Desktop using grid-based structures.
Leveraging a 20-year background in software delivery to align digital designs with technical feasibility, developer handoff, and agile schedules.
Utilising Generative AI tools strategically for copy ideation and rapid layout concepts while proactively identifying and mitigating data biases.